Sisters Aggeliki and Ira Kokkoni were raised in the world of baby and children products, so it was only natural for them to create Yellowsub, a new and refreshing clothing line for kids. In fact, their parents founded HPA, one of the most renowned baby products companies in Greece. As a result, the Kokkoni sisters gained years of experience in the kids' products industry, which allowed them to spread their wings and create their own brand of kidswear. Aggeliki and Ira were soon joined by a team of young creatives, who all share the same passion for fashion and children.